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Eliminating the Kitchen Fear Factor: New "First Kitchen" DVD Makes Perfect Gift for Anyone About to Step into Their First Kitchen by Targeting Young A

Minneapolis, MN (PRWEB) November 19, 2007 -- The just-released First Kitchen DVD provides kitchen and cooking fundamentals for young adults -- college students, newlyweds, roommates, partners -- with first-time households. Often these newly independent young adults don't know enough about kitchen set-up, planning, food shopping and cooking at home. First Kitchen, a one-hour interactive DVD, presents fun, easy and money-saving tools and techniques for setting up a first kitchen, cooking basics and easy recipes, health tips and printable equipment and shopping lists.

First Kitchen has been developed by A Three Inc., whose three principals include Registered Dietitian Alta Engstrom, R.D., L.D., and former longtime Director of Nutrition for General Mills; Inc., plus two college-age women, business and journalism graduate Allison Rufsvold and Mollie Shields, who has a recent degree in food and nutrition. Allison and Mollie are the hosts/guides for the First Kitchen DVD.

The DVD format provides an easily accessible alternative to cookbooks or television programming and is aimed specifically at its tech-savvy young adult demographic.

Host and co-creator of First Kitchen Allison Rufsvold sparked the idea behind its development. Approaching graduation and assessing her readiness to move into the "real world", she realized the importance of acquiring improved cooking skills and knowledge. "Before I began this video, I knew nothing about cooking; in fact, it frightened me. I now realize how easy and fun it can be," states Allison.

"After many requests to teach basic cooking skills to people with little or no cooking or kitchen experience, an idea evolved - why not put this information into a format that would appeal to young adults?" notes Executive Producer Alta Engstrom. At General Mills, her role included providing nutrition and healthy eating education to the public; she also led food industry efforts to ensure clear and accurate food labeling and health claims. Engstrom has published many articles on America's eating and nutrition trends and is nationally respected as an authority in nutrition and public policy. In addition to running A Three, she is also communications director for Green Mountain at Fox Run in Vermont, a women's retreat for healthy weight management, where she co-authored Recipes for Living, ideas and advice for delicious, healthful meals.

Lose weight: Eat at home

A recent University of Minnesota study showed that young adults who prepare their own meals are more likely to eat healthier than those who do not. The #1 reason for not cooking? They don't know how.

In an era when many young people have been virtually raised on fast food, research shows that young women who eat out between six and 13 times a week average almost 300 more calories a day than those who eat at home because of larger portion sizes and higher calorie foods..

A First Kitchen goal is to address this cycle by teaching people how to shop, cook and eat at home easily. First Kitchen's simple instructions help young adults gain confidence in the kitchen, save money and eat better.

"We are eating so much healthier now that we have learned how simple it is to make basic meals at home," says First Kitchen co-creator and co-host Mollie Shields.

First Kitchen- the perfect gift is available at www.firstkitchencooks.com for $15.95, plus shipping and handling. The DVD includes cooking instructions, tips on health, grocery shopping, stocking and setting up a first-time kitchen, plus printable recipes and lists. Visit the website for more information and a short demo of the DVD.

For interviews or further information, contact Merle Minda, 612-377-5055, or Alta Engstrom, 952-670-6499.

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