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DVD Offers Nutrition Knowledge That Sticks to Your Ribs

Eugene, OR (PRWEB) September 27, 2007 -- Health experts are calling the number of American children who are overweight or obese an epidemic. And no wonder:

- 25 million American kids 17-years-old or younger are overweight or obese.

- The number of children in the U.S. who are overweight or obese today has more than doubled since the 1970s.

- Obesity-related Type 2 diabetes--seen almost exclusively in older adults in the past--is increasing faster in children ages six- to 14-years-old than in any other age group.

If experts agree that the current state of affairs is epidemic, there is less agreement on how to change a trend that could result in as many as 50 percent of American youth weighing in as obese by 2010.

While educators, health professionals, parents, and policy makers debate and discuss, IRIS Media Inc. has created a fun, multimedia program that can be used right now in schools and homes to educate young people about nutrition and healthy lifestyle choices.

Designed for students in grades three through six, "Eat Right for a Long & Healthy Life: What Everybody Needs to Know in 9 Nutritious Lessons" uses live action video, animation, and printable activity sheets (all available on one DVD) to help kids get started eating well and exercising. The perfect complement to standard textbooks, the information presented correlates with national health education standards and complements the subject matter presented in adopted health textbooks at the elementary school level. And best yet, it takes dry, complicated subjects, like reading food labels, and understanding metabolism and digestion, and makes them fun and memorable.

Here's what viewers had to say:

"This program addressed the real reasons why we continue food and beverage choices that don't promote health and it suggested good-tasting and practical alternatives. It was fun to watch good friends learn about nutrition so they could feel better and continue to enjoy eating. By the time I finished watching, I wanted to be friends with them, too!"

Beth Naylor, M.S., R. D. Nutrition Faculty, Lane Community College.

In addition to its use in elementary-school classrooms, Eat Right for a Long & Healthy Life (http://www.lookiris.com/store/Developmental_Disabilities/Eat_Right_for_a_Long_and_Healthy_Life/) has been used with young adults who have developmental disabilities. It fared well with this group too:

"Excellent! Eat Right for a Long and Healthy Life has started us on a road to weight loss. Both my son and I have lost weight since we begin. Adam has lost 20 lbs. and I have lost 8 lbs. This came at a time in our lives when we really needed a wake up call and this program began us on this journey. I will be sharing the program with people I work with and with Adam's pediatrician."

Allene and Adam Anderson, Ohio

"We have seen it more than once. Considering the average American diet - this was amazing in its emphasis on the importance of natural foods!"

Gail Janke, California

"I thought all wheat bread was the same but learned that some are healthier than others."

Pamela McGlothin, Ohio

"Great material. Always interesting and entertaining."

Ann in Oregon

To ensure this kind of appeal to both target audiences, the videos include a diverse cast of characters who come from all walks of life, represent diverse ethnic, racial, and age groups, and include people with varied cognitive and physical abilities.

According to Dr. Martin Sheehan, a member of the development team and an educator and research scientist with decades of experience in the field, the dual audience makes sense: "It's a perfect fit. The cognitive levels of the two groups are very similar, and both can benefit from the way complex nutrition and lifestyle information is broken down and presented in interesting, manageable units." This makes the program an ideal candidate for this audience, whose overall rate of obesity is significantly higher than the rate for both children and adults in the general population.

Funded with a research and development grant from the National Institutes of Health, "Eat Right for a Long & Healthy Life" is available in two packaging options to accommodate individual and classroom use from the LookIRIS Web site (http://www.lookiris.com/store/Developmental_Disabilities/Eat_Right_for_a_Long_and_Healthy_Life/).

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